diff --git a/qutebrowser/completion/completiondelegate.py b/qutebrowser/completion/completiondelegate.py
index aae84992e..130454229 100644
--- a/qutebrowser/completion/completiondelegate.py
+++ b/qutebrowser/completion/completiondelegate.py
@@ -195,10 +195,14 @@ class CompletionItemDelegate(QStyledItemDelegate):
 
         if index.parent().isValid():
             pattern = index.model().pattern
-            repl = r'<span class="highlight">\g<0></span>'
-            text = re.sub(re.escape(pattern), repl, self._opt.text,
-                          flags=re.IGNORECASE)
-            self._doc.setHtml(text)
+            if(index.column() in index.model().srcmodel.columns_to_highlight
+                    and pattern):
+                repl = r'<span class="highlight">\g<0></span>'
+                text = re.sub(re.escape(pattern), repl, self._opt.text,
+                              flags=re.IGNORECASE)
+                self._doc.setHtml(text)
+            else:
+                self._doc.setPlainText(self._opt.text)
         else:
             self._doc.setHtml('<b>{}</b>'.format(html.escape(self._opt.text)))
 
diff --git a/qutebrowser/completion/models/base.py b/qutebrowser/completion/models/base.py
index 7f1e0c7d6..b7c5223d7 100644
--- a/qutebrowser/completion/models/base.py
+++ b/qutebrowser/completion/models/base.py
@@ -44,6 +44,7 @@ class BaseCompletionModel(QStandardItemModel):
     def __init__(self, parent=None):
         super().__init__(parent)
         self.setColumnCount(3)
+        self.columns_to_highlight = []
 
     def new_category(self, name, sort=None):
         """Add a new category to the model.
diff --git a/qutebrowser/completion/models/configmodel.py b/qutebrowser/completion/models/configmodel.py
index 6d39fed7b..a44387a17 100644
--- a/qutebrowser/completion/models/configmodel.py
+++ b/qutebrowser/completion/models/configmodel.py
@@ -34,6 +34,7 @@ class SettingSectionCompletionModel(base.BaseCompletionModel):
 
     def __init__(self, parent=None):
         super().__init__(parent)
+        self.columns_to_highlight.append(0)
         cat = self.new_category("Sections")
         for name in configdata.DATA.keys():
             desc = configdata.SECTION_DESC[name].splitlines()[0].strip()
@@ -53,6 +54,7 @@ class SettingOptionCompletionModel(base.BaseCompletionModel):
 
     def __init__(self, section, parent=None):
         super().__init__(parent)
+        self.columns_to_highlight.append(0)
         cat = self.new_category(section)
         sectdata = configdata.DATA[section]
         self._misc_items = {}
@@ -106,6 +108,7 @@ class SettingValueCompletionModel(base.BaseCompletionModel):
 
     def __init__(self, section, option, parent=None):
         super().__init__(parent)
+        self.columns_to_highlight.append(0)
         self._section = section
         self._option = option
         objreg.get('config').changed.connect(self.update_current_value)
diff --git a/qutebrowser/completion/models/miscmodels.py b/qutebrowser/completion/models/miscmodels.py
index faea69269..2ce9cd147 100644
--- a/qutebrowser/completion/models/miscmodels.py
+++ b/qutebrowser/completion/models/miscmodels.py
@@ -33,6 +33,7 @@ class CommandCompletionModel(base.BaseCompletionModel):
 
     def __init__(self, parent=None):
         super().__init__(parent)
+        self.columns_to_highlight.append(0)
         assert cmdutils.cmd_dict
         cmdlist = []
         for obj in set(cmdutils.cmd_dict.values()):
@@ -56,6 +57,7 @@ class HelpCompletionModel(base.BaseCompletionModel):
 
     def __init__(self, parent=None):
         super().__init__(parent)
+        self.columns_to_highlight.append(0)
         self._init_commands()
         self._init_settings()
 
@@ -98,6 +100,7 @@ class QuickmarkCompletionModel(base.BaseCompletionModel):
 
     def __init__(self, match_field='url', parent=None):
         super().__init__(parent)
+        self.columns_to_highlight.append(0)
         cat = self.new_category("Quickmarks")
         quickmarks = objreg.get('quickmark-manager').marks.items()
         if match_field == 'url':
@@ -119,6 +122,7 @@ class BookmarkCompletionModel(base.BaseCompletionModel):
 
     def __init__(self, match_field='url', parent=None):
         super().__init__(parent)
+        self.columns_to_highlight.append(0)
         cat = self.new_category("Bookmarks")
         bookmarks = objreg.get('bookmark-manager').bookmarks.items()
         if match_field == 'url':
@@ -140,6 +144,7 @@ class SessionCompletionModel(base.BaseCompletionModel):
 
     def __init__(self, parent=None):
         super().__init__(parent)
+        self.columns_to_highlight.append(0)
         cat = self.new_category("Sessions")
         try:
             for name in objreg.get('session-manager').list_sessions():
diff --git a/qutebrowser/completion/models/urlmodel.py b/qutebrowser/completion/models/urlmodel.py
index bf66abb0d..f89b2cf48 100644
--- a/qutebrowser/completion/models/urlmodel.py
+++ b/qutebrowser/completion/models/urlmodel.py
@@ -39,6 +39,9 @@ class UrlCompletionModel(base.BaseCompletionModel):
     def __init__(self, parent=None):
         super().__init__(parent)
 
+        self.columns_to_highlight.append(0)
+        self.columns_to_highlight.append(1)
+
         self._quickmark_cat = self.new_category("Quickmarks")
         self._bookmark_cat = self.new_category("Bookmarks")
         self._history_cat = self.new_category("History")