diff --git a/scripts/dev/build_release.py b/scripts/dev/build_release.py
index a51c8f2b3..0019752c2 100755
--- a/scripts/dev/build_release.py
+++ b/scripts/dev/build_release.py
@@ -354,6 +354,7 @@ def main():
         import github3  # pylint: disable=unused-variable
         read_github_token()
 
+    run_asciidoc2html(args)
     if utils.is_windows:
         if sys.maxsize > 2**32:
             # WORKAROUND
@@ -363,10 +364,8 @@ def main():
             print("See http://bugs.python.org/issue24493 and ")
             print("https://github.com/pypa/virtualenv/issues/774")
             sys.exit(1)
-        run_asciidoc2html(args)
         artifacts = build_windows()
     elif utils.is_mac:
-        run_asciidoc2html(args)
         artifacts = build_mac()
     else:
         artifacts = build_sdist()