diff --git a/qutebrowser/completion/completiondelegate.py b/qutebrowser/completion/completiondelegate.py
index 03caa5158..56bf18d34 100644
--- a/qutebrowser/completion/completiondelegate.py
+++ b/qutebrowser/completion/completiondelegate.py
@@ -196,13 +196,10 @@ class CompletionItemDelegate(QStyledItemDelegate):
 
         if index.parent().isValid():
             pattern = index.model().pattern
-            if index.column() == 0 and pattern:
-                repl = r'<span class="highlight">\g<0></span>'
-                text = re.sub(re.escape(pattern), repl, self._opt.text,
-                              flags=re.IGNORECASE)
-                self._doc.setHtml(text)
-            else:
-                self._doc.setPlainText(self._opt.text)
+            repl = r'<span class="highlight">\g<0></span>'
+            text = re.sub(re.escape(pattern), repl, self._opt.text,
+                          flags=re.IGNORECASE)
+            self._doc.setHtml(text)
         else:
             self._doc.setHtml('<b>{}</b>'.format(html.escape(self._opt.text)))