diff --git a/webapp/landing.md b/webapp/landing.md
index 6c43780..b315dd4 100644
--- a/webapp/landing.md
+++ b/webapp/landing.md
@@ -1,6 +1,51 @@
-# Social platforms are broken
-
+
+
+
+
+
+#### Share
+
+__Upload your media, write your posts and share your files__. The more people see it,
+the more it spreads.
+
+
+
+
+
+
+
+#### Discover
+
+__Anyone can seed a copy of everything__,
+App included. You can even use it
+in LANs without the Internet.
+
+
+
+
+
+
+
+#### Connect
+
+__Take advantage of the social features__: seed what you like, leave comments
+and build communities together.
+
+
+
+
+
+
+---
+
+# Why?
+
+
@@ -10,7 +55,7 @@
#### Centralized
-Online services are all centralized. Your data always goes through foreign servers and
+__Online services are all centralized__. Your data always goes through foreign servers and
is stored in databases far away from your control.
@@ -20,8 +65,8 @@ is stored in databases far away from your control.
#### Expensive
-Centralization costs a lot. Servers need to be paid for and engineers need to
-be hired to handle their load. That's why most sites have ads.
+__Centralization costs a lot__. Servers need to be paid for and engineers need to
+be hired to handle their load. __That's why most sites have ads__.
@@ -33,8 +78,8 @@ be hired to handle their load. That's why most sites have ads.
#### Fragile
-When you use a centralized service, you rely on its owners. What if they go
-bankrupt or just pull the plug on your data?
+When you use a centralized service, you rely on its owners. __What if they go
+bankrupt or just pull the plug on your data?__
@@ -43,7 +88,7 @@ bankrupt or just pull the plug on your data?
#### Controlled
-The owners control the service. What if you want to go back to an older version
+__The owners control the service__. What if you want to go back to an older version
of the service? What if you want it to work like it used to, or you want to make
it do something new?
@@ -52,20 +97,10 @@ it do something new?
----
-## How can we solve this?
+## How do we solve it
-A new Social Platform needs to be built that attempts to be the first to solve
-these problems: it has to allow people to publish their thoughs, give them power
-to control their content, their pages and their profiles but also the freedom to
-live without any rules. It has to work on all platforms, all networks,
-even without the Internet.
-
-----
-
-## Introducing Boards
-
-
Boards is a distributed social platform built for the browser
-using the IPFS protocol
+
Boards was designed to be Distributed from scratch,
+using the IPFS protocol.
@@ -74,10 +109,10 @@ using the
IPFS protocol
#### Distributed
-__Every user is responsible for his own content__, Profile and Boards, but your computer
-helps your friends and favorite creators (and only them) by sending their
-content to people that want to see it. __Only the original creator has control
-over his data__.
+__Every user hosts is own data__, but your computer
+helps your friends and favorite creators (and only them) by seeding their content,
+sending it to whoever wants to see it. Anyone can also set up a server that
+helps random users by seeding their data.
@@ -88,7 +123,8 @@ over his data__.
There is no heavy __Blockchain__. This service is built to work everywhere from
supercomputers to smartphones to embedded devices. __The more users see a page,
-the faster it travels to others__, making Denial of Service attacks virtually impossible.
+the faster it travels to others__, making Denial of Service attacks very hard and
+allowing users to work offline.
@@ -116,19 +152,25 @@ our service.
__We're working on this in the open__. We already have a prototype, and all our
code is _Free Software_. Got what it
takes? [Join development on GitHub](https://github.com/fazo96/ipfs-boards) and
-help us build the first feature complete prototype.
+help us making this better. __There are a lot of ways you can help__: not only writing code,
+but also submitting feedback, testing for bugs, and spreading the word.
----
-